As the founder of Better & Stronger, a digital agency, and Innermore, a data consulting firm, I partner with CEOs and CMOs of lifestyle and travel brands to turn their digital ecosystem into a strategic asset — built to scale, and built to last.

Over the past 15 years, my teams and I have helped premium and performance-driven brands like Timberland, John Lobb, Condé Nast, Japan Experience, K-Way, Kappa, Decathlon, Sebago, and many others :

• Launch in new markets
• Build intelligent data infrastructure to drive performance
• Align brand vision with digital execution
• Generate over €1B in revenue across 70+ countries

My background combines:

• Operational grounding — early career in retail, management, and association leadership
• Strategic depth — advising public institutions and building international distribution networks
• Executional excellence — running high-performance teams across markets and disciplines

I believe great brands deserve more than clever campaigns. They need systems. Structure. And partners who understand how to turn complexity into leverage.